That very familiar black and white, simple, plain letters-only Beatles logo for the most famous rock band of all time has perhaps the simplest origin story. It was designed in 1963 by Ivor Arbiter. He is an instrument repairer and drummer…

Ivor Arbiter opened Drum City in Shaftesbury Avenue in the heat of the theatre district. It was the first ‘drums only’ store in the whole of London, and became a Mecca for all jazz drummers - the store introduced many different kits to the UK like the German manufactured Trixon drums and also Paiste cymbals. Later Ivor Arbiter gathered rights to Pearl, as well as being the first to stock a complete selection of US drums: Ludwig, Slingerland and Gretsch.

For those who didn’t now, he was the man who sold Ringo Starr his drums — and applied on Ringo’s bass drumhead by London sign painter Eddie Stokes.