That very familiar black and white, simple, plain letters-only Beatles logo for the most famous rock band of all time has perhaps the simplest origin story. It was designed in 1963 by Ivor Arbiter. He is an instrument repairer and drummer…
Ivor Arbiter opened Drum City in Shaftesbury Avenue in the heat of the theatre district. […]

When someone mentioned a drum set, most everyone pictures a Ludwig 4-piece drum kit played by non other that Ringo Starr!
Ludwig Drum sets have become synonymous to the drummer of the most successful and influential band of all time - The Beatles!
But not everyone knows that Ringo didn’t always play Ludwig drums. In fact his […]